"The Back of the Napkin"という本の著者、Dan Roam 氏が Adaptive Path を訪れて講演した時の様子が書かれています。この本、タイトル（「ナプキンの裏側」）が暗示するように「絵を描きながら考えよう！」という内容だそうで、ビジュアル・シンキング（視覚的思考）を実践する方法を解説してくれているとのこと。図解の効果についてはいまさら指摘するまでもないと思いますが、面白いのは以下のアドバイス：
“The more human the picture, the more human the response.”
"Being Honest Online: The Finer Points of Lying in Online Ultimatum Bargaining."という研究論文について。以下、少し長くなりますが引用です：
In one study, the researchers handed 48 full-time MBA students $89 to divide between themselves and another fictional party, who only knew the dollar amount fell somewhere between $5 and $100. There was one pre-condition: the other party had to accept whatever offer was made to them.
Using either e-mail or pen-and-paper communications, the MBA students reported the size of the pot—truthful or not—and how much the other party would get. Students using e-mail lied about the amount of money to be divided over 92% of the time, while less then 64% lied about the pot size in the pen-and-paper condition. The rate of lying was almost 50% greater between the two groups.
E-mailers also said they felt more justified in awarding the other party just $29 out of a total pot of about $56. Pen-and-paper students were a little friendlier, however; on average, they passed along almost $34 out of a misrepresented pot of about $67.
Twitter のタイムライン上を流れるコメントをフィルタリングし、"Obama""McCain""Biden""Palin"の単語（各候補者の名前ですね）を含むコメントだけを抜き出して表示する、というもの（ちなみに日本語での発言もOKでした）。発言は次々と更新されて流れて行くのですが、マウスオーバーすることで一時停止することが可能。また上のスクリーンショットでお分かりの通り、この画面から直接 Twitter への投稿も可能です（問いかけの部分が"What are you doing?"「何してるの？」ではなく"What do you think?"「どう思う？」になっていますね）。
In the first study, "positive" ads were for Armani clothing and Rolex watches. "Negative" ads were Old Navy and Timex—brands with less status. The target product was a Honda Civic. After the participants were rated in their expertise about cars, the results showed that experts evaluated the Honda more favorably after seeing positive context ads than negative, and novices showed the opposite pattern.
"Consumers who had substantial knowledge about cars evaluated Honda Civics more favorably after seeing Armani and Rolex ads compared to exposure to Old Navy and Timex ads," explain the authors. "On the other hand, less-knowledgeable consumers evaluated the target brand less favorably." Studies of target ads for fictitious brand stereos and detergent yielded similar results.